Call it what you want, but it’s essential in business. But not just during extraordinary times like now, but all the time.
Knowing who you are, what you do and who your target customer is, are the basics of any business.
Keystones of any business success.
But evolving, growing, adapting and changing is where the real magic happens.
Life and business is all about growth, change and embracing the unknown.
Don’t allow yourself to be stuck in the old ways of doing things for fear you will lose business!